If you’re an online retail store, Google Shopping gives you the opportunity to put your products right in front of your target audience who are looking to purchase them.
Stack Digital are Google Shopping Partners and our goal is to make sure that your Google Shopping Campaign is fully optimised and ready to encourage traffic, clicks and conversions.
What we find is, Google Shopping users are often in a position to make a purchase as soon as they click your product ad, because a) they have already viewed the price of the product on sale, b) have ready the product title and c) have seen an image of said product. This means that Google Shopping customers are much more likely to convert that traditional adwords when it comes to a retail environment.
How Google Shopping Works…
Google Shopping is part of Google Adwords, a paid auction engine that gives users the opportunity to become customers by searching for products that they wish to purchase online. Users can either find your products via the Google Search homepage or alternatively can go to http://www.google.co.uk/shopping in order to compare a whole bunch of products on sale from competing retailers.
Your Google Shopping Product Listing is known as a PLA or Product Listing Advert, and these shopping ads are managed within Google Adwords via a feed from your e-commerce store.
Then it’s over to our Google Ads team to manage your Shopping Ads and Bids, including: