iGaming and Betting SEO

Search Engine Optimisation within the iGaming and Betting space is challenging to say the least. Not only do you have 100’s of competing “big brand” online casinos and sports betting websites, you also have Google’s rather complex “Rank Brain” algorithm to contend with.

Stack’s team has huge amounts of experience in Betting SEO including Technical SEO, Content Marketing, Link Acquisition, Betting PPC and Social Media Marketing.

Working with Casino and Sportsbook Operators along with Affiliates including Poker sites, Bingo and Lottery, covering not only the UK but European Markets, the Far East, US/Canada and South America.

So How Do We Get Your Results?

Your SEO Betting Strategy:

SEO Strategy

When you come on board with us we’ll kick things off with a 1-hour discovery workshop, where we spend the time with you and your marketing team to understand your Betting / Casino business from the ground up. This allows us to focus on generating player traffic and conversions/FTD’s from the keywords and landing pages that matter the most. These may include the following search phrases:

  •  Online Slots
  •  Online Casino
  •  Casino Games
  •  Slot Games
  •  Mobile Casino
  •  Mobile Slots
  •  Rainbow Riches
  •  Monopoly Slots
  •  Poker Games
  •  Sports Betting
  •  Football Betting

We then conduct a comprehensive Technical SEO review of your Casino Platform, covering things like Meta Data, Language Tags, Page Load Speed, Mobile Readiness, 301 re-directs, Broken Links, h1-h6 tags, internal page structure (e.g. Slot Game Pages and Individual Content Pages), Duplicate Content plus 100+ other factors that keep Google on side. This review then makes recommendations for changes that are implemented by our team working closely with yours.

Content Marketing and Outreach

Content Marketing Strategy

I’m certain that you’ve heard this a million times before, however, content is super-important when it comes to Search Engine Optimisation, and this is particularly true within iGaming and Betting SEO.

When you create unique well-written content it gives value to your users/players. As such these webpages gain authority from the search engine, who then rank you accordingly based on relevance and authority.

Great content is what differentiates you on the web, and this can give you a significant leg-up within the iGaming sector.

Some examples of iGaming content will typically include:

  •  Category-level Content
  •  Game level content
  •  Landing Page Content
  •  Call To Action Content
  •  Informative Content (Player Guides / Gambling Articles / Slot Game Reviews / Online Competitions)

Google’s search engine rewards websites / platforms that feature unique and suitable user-centred content. At Stack Digital we work with your content marketing team to develop a varied range of content designed to encourage user engagement, regularly. Content is published on your website / platform fortnightly using a variety of formats including Infographics, Rich Media, Images and Standard Text.
This content is designed to increase brand recognition, attract referral traffic and earn links from trusted sources.

Link Acquisition & Linkable asset creation

Link Building Strategy

Developing high quality inbound links plays an important part of any SEO campaign and this is especially true within the iGaming space. Naturally earned links from high authority, relevant domains will not only act to provide a source of additional referral traffic but will also contribute towards improved visibility of your iGaming website within organic search results.
Stack Digital will first analyse your existing link profiles in order to formulate a natural but enthusiastic link acquisition strategy.

Our link acquisition strategy includes:

  •  Creating high quality, link worthy content in the form of linkable assets
  •  Creating a disavow file of any potentially toxic (spammy) links that could result in a Google ban
  •  Outreach and promotion of content
  •  Symbiotic content development with preferred partner sites
  •  Competitor link profile analysis to identify additional link building opportunities
Technical On-page SEO
Content Marketing
Link Strategy
Link Acquisition
Local Search
National and International SEO

Drive Website traffic and conversions

By developing a deep understanding of your online strategy, Stack Digital will formulate a list of keywords to target based on both brand and generic. Then we will work with your team on Technical Search, Content Marketing and Link Acquisition, with the goal of generating profitable player traffic and conversions.


For a no obligation quote on your SEO campaign, feel free to call us today on 01642 425 585 or simply drop us a quick message using the form below:

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