Case Studies

Lighthub Direct

LightHub Direct SEO Performance Summary Over 9 months

LightHub Direct is a well-established commercial and industrial lighting retailer in the UK, known for its high-quality products and trusted reputation. Despite its strong market presence, the brand needed to increase its search visibility to compete for high-traffic industry keywords and attract more organic traffic.

Objective

• Boost organic search visibility in the UK market.
• Improve keyword rankings for competitive, high-volume terms.
• Strengthen authority in the commercial lighting industry through content and backlinks.

Notable Achievements

We successfully achieved top 3 rankings for many high-volume, competitive keywords. These include:

• Emergency Lighting
• Emergency Lights
• Bulkhead Lighting
• Bulkhead Lights
• Garage Lighting

SEO Strategy & Implementation

1. Metadata Optimisation

• Optimised title tags, meta descriptions, and header tags for target keywords.
• Improved click-through rate (CTR) by making metadata more engaging and relevant.

2. Content & Internal Linking Strategy

• Conducted in-depth keyword research to align content with search intent.
• Created optimised category & product page content to enhance relevance.
• Implemented strategic internal linking to improve user experience and distribute link equity.

3. High-Quality Blog Content

We developed a series of industry-specific, informative blog posts targeting long-tail keywords and user queries. These included the following blog posts:

• A Guide to BS 5266 Emergency Lighting Regulations
• IP Ratings Explained
• LED Energy Ratings Explained
• Our Guide to UK Safety Lights & Regulations for Commercial Premises
• What is the Difference Between Maintained and Non-Maintained Emergency Lighting?

These blog posts helped:

• Establish LightHub Direct as an industry authority.
• Capture informational search queries leading to increased organic traffic.
• Improve user engagement and reduce bounce rates.

4. High-Authority Backlink Acquisition

Secured high DA backlinks from industry-related websites, improving domain trust and authority.

its search engine visibility and rankings for key industry-related terms to drive more organic traffic and conversions.

Tru Clothing

TruClothing SEO Performance Summary – 24 Months

Objective: Enhance TruClothing’s UK search visibility, drive organic traffic, and increase sales by optimising on-page SEO, improving technical performance, and expanding backlink authority.

Strategy:

We implemented a tailored SEO approach, focusing on:

• Keyword Research & Metadata – Identified high-value search terms and optimised meta titles, descriptions, and headers across main and subcategory pages.
• Content Development & Optimisation – Created targeted blog posts and landing page content, including strategic internal linking for better navigation and indexability.
• Site Structure Enhancements – Introduced new subcategories to target additional keyword variations and improve user experience.
• Technical SEO Improvements – Conducted site audits to address speed, mobile responsiveness, crawlability, and structured data issues.
• Link Building & Off-Page SEO – Secured high-quality backlinks each month to improve domain authority and rankings.

Key Achievements:

1. Keyword Growth

TruClothing saw significant improvement in keyword rankings:

• Top 3 Positions: +681% (124 to 969)
• Positions 4-10: +384% (743 to 3,602)
• Positions 11-20: +161% (1,821 to 4,760)

Notable Keywords in Top 3:

• New Rock – 74,000 searches/month
• Herringbone Suit/Suits – 1,300 searches/month
• 1920s Suit/Suits – 1,900 searches/month
• Peaky Blinders Clothes – 2,400 searches/month
• Peaky Blinders Hats – 6,600 searches/month
• Peaky Blinders Suits – 1,900 searches/month
• House of Cavani Suits – 1,000 searches/month

2. Organic Traffic & Engagement Growth

• Organic Traffic: Increased 32% YoY, reflecting enhanced search visibility.
• Key Events (Conversions, Add-to-Cart Actions, etc.): Increased 44%, showcasing improved user engagement and buying intent.

Summary:

Our SEO strategy effectively strengthened TruClothing’s search rankings, boosted organic traffic, and enhanced audience engagement. By continuously refining content, metadata, site structure, and backlink acquisition, TruClothing is positioned for sustained long-term growth in the competitive men’s formalwear market.

Betgoodwin

Objective: To create more Top 3 organic search visibility and new player traffic to the main Betgoodwin website so that they can encourage more sign-up offers and daily players.

Our Strategy:

We implemented a comprehensive SEO strategy, including:

• Technical Site Audit using a mix of SEMrush, Sitebulb, and Search Console to establish indexation issues and crawled not indexed pages.
• Content Plan and Creation for all of the betting category pages including Premier League Football, Rugby, Horse Racing and many more, plus blog and landers.
• Keyword research & metadata optimisation to hone in on the search queries that have a) player intent 2) aren’t too competitive that they won’t rank.
• Off-page SEO focusing on both 3rd party websites and iGaming blogs, plus mainstream betting media.

Key Achievements:

Fast Growth in the UK Marketplace

We achieved major improvements in keyword rankings in the UK.

• Global Rankings:
  • Top 3 positions: Increased 104% (45 to 92)
  • Positions 4-10: Increased 2225% (8 to 186)
  • Positions 11-20: Increased 2245% (11 to 258)

Organic Traffic and Engagement Growth

Organic search traffic has increased by over 110% YOY.

Summary:

“Stack digital have been managing the Betgoodwin campaign since 2023 and we have been very happy with the results. They have delivered clear results to the mandate they were set. We have a very good working relationship with the team at Stack and would highly recommend their SEO services.” Paul Colley – Operations Director @ Betgoodwin

Unicorn Trails

Objective: Maintain strong visibility in the UK, improve search presence in the UK and US, and drive further organic traffic growth.

Our Strategy:

We implemented a comprehensive SEO strategy, including:

• Keyword research & metadata optimisation to target high-value search terms
• Content creation & optimisation, including blog posts and landing pages
• Technical SEO improvements through site audits and recommendations
• Off-page SEO with a focus on high-quality backlinks

Key Achievements:

Significant Keyword Growth in the UK & US

We achieved major improvements in keyword rankings across all key markets:

• Global Rankings:
  • Top 3 positions: Increased 83% (93 to 170)
  • Positions 4-10: Increased 56% (381 to 594)
  • Positions 11-20: Increased 39% (590 to 820)
• US Market Expansion:
  • Top 3 positions: Up 382% (11 to 53)
  • Positions 4-10: Up 86% (98 to 182)
  • Positions 11-20: Up 50% (176 to 264)
• UK Market Growth:
  • Top 3 positions: Up 67% (42 to 70)
  • Positions 4-10: Up 83% (71 to 130)
  • Positions 11-20: Up 22% (110 to 134)

Organic Traffic and Engagement Growth

Organic traffic increased by 88% year on year, reflecting stronger search visibility and audience reach.
Event counts rose by 101%, indicating higher engagement and conversions.

Summary:

Over the past 14 months, we have successfully strengthened Unicorn Trails’ search presence in the highly competitive travel market, delivering impressive results in both the UK and US. By maintaining strong visibility in the UK and expanding rankings in the US, we’ve helped to position the brand as a key player in the equestrian travel niche. This increase in keyword rankings has directly translated into higher organic traffic, improved engagement metrics, and ultimately, greater visibility for Unicorn Trails in its target markets.

Vintage Folk

The Brief:

Vintage Folk are a leading Vintage and Retro Clothing Store operating out of Manchester, United Kingdom.

Their Co-Founder, Jen, contacted Stack in August 2023 because they wanted to further grow their online presence in the UK marketplace and compete against the likes of: Glass Onion, Rokit, Thrifted.com and Vintage Club.

Our brief was to position Vintage Folk right in among these competitors and preferably above them, in order to drive more commercially focused website traffic and ultimately profitable online sales.

What Our Team Did:

Our team created engaging and persuasive content for a range of webpages including the site homepage, new-in, product category pages, subcategory pages and brand specific pages.

We also produced consistent blog content, utilising keyword research data to discover the most searched-for questions that Vintage Folk’s customers were asking online, and incorporating them into our overall search engine optimisation strategy.

Then we got underway with an aggressive Link Outreach campaign, earning a number of high quality backlinks each month into the Vintage Folk homepage and category pages.

The Result:

Organic revenue up over 140%.

Keyword Performance Uplift:

• Top 3 Positions: Increased from 19 to 620 (+3,158% growth)
• Positions 4-10: Grew from 563 to 3,883 (+589% growth)
• Positions 11-20: Expanded from 1,649 to 6,584 (+299% growth)

Content Created:

• 50+ blog posts created, approved, and implemented
• Over 100 pieces of content produced for category and subcategory pages, enhancing site structure and SEO

Keyword Research and Metadata Creation:

• Extensive keyword research conducted throughout the partnership, ensuring the targeting of the most relevant and high-value search terms (tracking over 700 on a daily basis!)
• Optimised metadata (title tags, meta descriptions, H tags, alt tags) created and implemented across all key pages, driving improved search engine visibility

Backlink Strategy:

• Secured 200+ high-quality backlinks pointing to various pages, with relevant anchor text to improve SEO authority