that You’ve Always Wanted
To Ask…

How long have Stack been offering SEO and PPC services?

Although we are a relatively new Search Marketing Agency our team members all hail from an SEO or PPC background, and we have been offering our services since 2019.

Why would we hire an SEO / PPC Agency when we have an in-house team?

This is a very common question, and 95% of our clients have an in-house marketing team, SEO Manager / PPC Team members etc.

What we often find is, SEO and Paid Search Campaigns can be very labour intensive to achieve success, especially when it comes to activities like Content Creation or Link Building. More often than not, our clients like us to take on some of this heavy-lifting to free up business resource.

In addition, Digital Marketing staff usually have quite broad experience and rarely specialise in one or two areas.

Our team has specialist knowledge of SEO, PPC, Content Creation/Strategy, Social Ads, Google Analytics and much more. In a nutshell, we can offer a service over and above what can realistically be delivered in house.

What are the skills required to be great at SEO?

An SEO Specialist is expected to have a comprehensive understanding of the following salient areas:

  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Content optimisation
  • Keyword Research
  • Link Building
  • Google Analytics
  • Google Search Console / Webmaster Tools

What are the tools for SEO?

Effective SEO tools can help boost your productivity and help monitor the performance of your online marketing. Industry-standard tools include:

  • SEM Rush
  • Moz
  • Ubersuggest
  • Opteo
  • Screaming Frog
  • Swydo
  • Google Analytics
  • Google Keyword Planner

How do I use the Google Keyword Tool?

To use this tool you will need a Google Adwords account. From there, you can use the Google Keyword Tool to search for keywords related to your industry based on competition, search volume and CPC.

What is grey hat SEO?

Grey hat SEO is an online marketing practice that is riskier than white hat SEO but is unlikely to land you with a Google penalty. It’s often categorised as ‘gray hat’ because of the uncertainty surrounding the practices involved.

How do I create a Google Adwords account?

Creating a Google Adwords account is a simple process which includes completing an online form. This opens up many opportunities to share information about your business and connect with audiences.

  • Click ‘Sign up’ to a Google Adwords account
  • Enter your name, email address and date of birth
  • Personalise your profile

How do I get reviews on Google?

Positive Google reviews give your business credibility and build trust with potential customers. Follow these steps:

  • Click on the “Write A Review” button
  • When you see the Google review box pop up, copy the URL in the address bar
  • Shorten the URL and send it to loyal customers asking them for a review

What is SEO content?

Successful SEO content features many components that help increase visibility in the organic search results. This process includes optimising content with high-converting keywords and sculpting out a page in line with Google’s best practices.

What is an SEO-friendly website?

Making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more.

Why is SEO important?

If you have a website, blog or online community, SEO can help your business establish an online presence in the organic search results. Search engine optimisation is essential as it builds trust with customers, drives traffic to your site and aids conversions.