Casino and Gambling SEO Agency

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SEO for Casinos and Sports Betting sites


As a premier Betting Marketing Agency, we specialise in providing comprehensive solutions tailored specifically for the sports betting industry.

Our expertise extends beyond traditional marketing strategies, encompassing the power of public relations (PR) to amplify your brand’s reach. With a dedicated team of PR professionals, we leverage our extensive network and industry insights to develop and execute impactful PR campaigns.

From enhancing your online sports betting presence to fostering positive media coverage, our PR Agency excels at crafting compelling narratives that resonate with your target audience.

In addition, our seamless integration with our SEO Agency allows us to conduct thorough competitor analysis, identifying areas of opportunity and delivering data-driven strategies to maximise your online visibility.

With our comprehensive approach and commitment to delivering exceptional results, we are the ideal partner to elevate your sports betting brand to new heights.

Casino and Gambling SEO Agency

Are you ready to collaborate with an SEO team that has consistently achieved Top 5 organic ranking positions for renowned brands such as BetDaq Exchange, KTO Casino and Sportsbook, and

At Stack, we have had the privilege of working with some of the most prominent Casinos and Sports Betting sites, both in the UK and beyond. Our track record speaks for itself, and here’s why:

  • We secure top-5 organic positions for search intent-driven keywords that drive conversions, transforming users into active players.
  • Our expertise lies in creating compelling content that captivates and persuades, aligning with Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principles.
  • We excel in building a natural and desirable backlink profile for our Casino clients, meeting Google’s expectations and boosting their online visibility.
  • Our team is not only highly knowledgeable and skilled but also engaging and approachable. We believe in fostering strong relationships and effective communication with our clients.
  • Our cost-effective solutions focus on gaining visibility through the strategic use of relevant keywords that target user intent, resulting in increased new user registrations and first-time deposits.

If you own a casino or sportsbook and aspire to enhance your organic search engine positions at a reasonable price, we invite you to request a FREE SEO Audit with Stack today.

Let us uncover opportunities for growth and help you elevate your online presence in the competitive iGaming industry.

Technical Casino SEO

Technical Casino SEO optimizes the technical aspects of your online casino, enhancing its visibility and performance for improved search rankings and increased organic traffic.

As a betting PR agency, we excel in providing strategic consulting support, developing compelling pitches, facilitating expert profiling, conducting media outreach, promoting positive narratives, and ensuring extensive media coverage.

At Stack Digital, we collaborate closely with our clients as trusted partners, delivering innovative and effective PR solutions that help establish and elevate their brand. Our team of experienced PR professionals possesses a deep understanding of communication and PR best practices.

Our primary focus is to assist our clients in achieving their objectives through targeted communication strategies, research-driven methodologies, metrics analysis, and the implementation of industry best practices. By leveraging these approaches, we enhance brand visibility and help our clients reach their desired outcomes.

SEO for Sportsbook and Betting Exchange

On-Page SEO Strategy

On-page SEO factors play a critical role, encompassing approximately 40% of your overall search campaign strategy and exerting significant influence on the placement of your online casino in the SERPs.

Among these factors, META Data emerges as one of the most pivotal components, enabling us to convey to Google the essence of each webpage.

Furthermore, our comprehensive approach considers several key on-page SEO factors, including URL structure optimisation, the strategic utilisation of H1-H6 headings, the implementation of image ALT tags, and their optimisation.

We emphasise the creation and implementation of high-quality on-site content, fostering link ability both internally and externally.

Our content strategy revolves around crafting well-written and persuasive pieces that entice players to register, deposit, and engage in gameplay.

Moreover, we provide valuable guidance and comprehensive information pertaining to specific slot games, betting offers, and more, ensuring an immersive and informative user experience.

Stack’s Work with casinos and the online gambling sector

Our foray into the realm of online casinos and the gambling sector commenced several years ago, unveiling a revelation that even minor adjustments in technical and on-page SEO could yield substantial outcomes in securing page-one organic rankings for our clients.

As the passage of time propelled us forward, our agency evolved to encompass every facet of casino and gambling SEO, collaborating with esteemed entities such as The Phone Casino, Free Daily Spins,, Casino Guides, and WinRoxy99.

Adapting to the dynamic demands of SEO within the online casino domain, we seamlessly integrate technical, on-page, and off-page SEO techniques.

This holistic approach ensures that our strategies are finely tuned to deliver optimal results, positioning our clients for success in the competitive landscape of the online casino industry.

Off-page SEO Strategy

Off-page SEO, constituting the final 30% of the casino SEO puzzle, encompasses all the search engine optimisation activities that transpire “off site.”

The perception of your casino site by search engines hinges on critical factors such as trustworthiness, relevance, suitability, and authority, and off-page or off-site SEO exerts a substantial impact on these aspects.

Key components of off-page SEO comprise:

  • Backlinks (Manual or Organic Creation)
  • Linkable Assets (Compelling and well-designed content that entices users to link, such as infographics)
  • Social Media Presence (Inclusive of links and mentions)
  • Guest Blogging (External articles or posts featuring links back to your casino’s webpages)
  • Online PR (Development, editing, and submission of press releases to mainstream media outlets)
  • Influencer Marketing (Incorporating links or references endorsed by notable individuals)

Google, the dominant search engine of our time, was founded on the principle that when users link from their website to another, the recipient website gains credibility and authority.

Consequently, Google rewards such sites with higher rankings for relevant search terms. This concept resembles an author referencing other works through citations, effectively signalling to Google, “This resource is worth exploring as it provides valuable content and information.”

Better Analysis and Reporting

Upon partnering with us, we prioritise equipping you with comprehensive reporting and analytical tools, as we understand the importance of evaluating the performance of our SEO team against mutually agreed-upon key performance indicators (KPIs) for your casino site.

To achieve this, we harness a powerful amalgamation of top-notch SEO and project management tools, including:

  • Google Analytics
  • Google Search Console
  • Google Developer Tools
  • SEM Rush
  • Moz
  • Ahrefs
  • Screaming Frog
  • Trello
  • JIRA
  • Basecamp

These industry-leading software solutions form the cornerstone of our arsenal, delivering an ultimate suite of analytical and monitoring systems.

As our esteemed client, you will benefit from complete transparency, gaining insights into the daily activities we undertake and the tangible results we generate.

Our multifaceted approach encompasses various facets, including technical on-page SEO, content marketing, link strategy, link acquisition, local search optimisation, and national and international SEO.

By leveraging these strategies in unison, we aim to propel your casino site to new heights, attracting targeted audiences and driving organic growth.

Drive Website traffic and conversions

By developing a deep understanding of your online strategy, Stack Digital will formulate a list of keywords to target based on both brand and generic. Then we will work with your team on Technical Search, Content Marketing and Link Acquisition, with the goal of generating profitable player traffic and conversions.


Our Partners
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Whether you operate an Online Casino / Sports betting site, an Online Retail Store, or Travel Agents, Stack will get you results that will outrank your competitors!

Our onboarding process is super-simple, starting with a clear project plan and campaign strategy roadmap that is agreed and digitally signed-off.

Then a member of our team will organise a kick-off workshop with you, where we introduce the teams who will be working on your SEO / PPC / Paid Social Campaign, and gather the initial pieces of information that enable us to get underway, supported by best in class tools like Trello and SEMrush.

Finally, we measure everything from keyword positions, to competitors, and engagement data points, to traffic and conversion uplift.


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