Remarketing vs. Retargeting
Remarketing and retargeting are two effective strategies employed by our AdWords remarketing agency to engage with potential customers and drive conversions. Remarketing is a digital marketing technique offered through our remarketing services, including Google remarketing and PPC remarketing. With remarketing, we create tailored campaigns to re-engage users who have previously interacted with a brand or website.
On the other hand, retargeting ads are a specific aspect of remarketing. They involve displaying targeted ads to users who have visited a website or shown interest in a particular product or service. To execute successful retargeting campaigns, we leverage our expertise as a retargeting agency and work closely with retargeting advertising companies and retargeting marketing companies to develop the best retargeting ad copy.
Our Google Ads remarketing services focus on delivering personalised and relevant ads to the target audience, driving them back to the website and increasing the likelihood of conversions. Whether it’s remarketing or retargeting, our remarketing agency provides comprehensive strategies and retargeting services to help businesses achieve their marketing goals and maximise their ROI.
At Stack Digital, we specialise in the practice of Remarketing, which involves targeting individuals who have previously visited and interacted with your website or platform. Through strategic ad targeting, based on factors such as timing, audience segmentation, and specific web pages, we aim to convert these users into valuable customers.
Our expertise in remarketing, also referred to as retargeting, spans across various sectors, including iGaming, B2B/B2C, and Retail.
What is Remarketing?
Remarketing is a strategic digital marketing technique that allows businesses to reconnect with users who have previously interacted with their brand or website.
Remarketing involves serving targeted ads to these past visitors as they browse the internet or engage with other online platforms.
By leveraging cookies and tracking pixels, businesses can create remarketing lists and segment their audience based on specific actions or behaviours taken on their website. These actions may include visiting certain pages, adding items to a shopping cart, or abandoning a purchase.
Through remarketing campaigns, businesses can deliver personalised and relevant ads to these users, aiming to re-engage them, encourage conversions, and increase brand recall.
Remarketing is a powerful tool that helps businesses stay top-of-mind with their audience, drive repeat visits, and ultimately boost conversions and sales.
Regardless of the industry, our team possesses extensive experience in implementing effective remarketing strategies to drive conversions and maximise profitability.
Why you should consider Retargeting Ad Services?
Retargeting ad services offer a compelling reason to consider implementing them as part of your advertising strategy. By targeting individuals who have previously shown interest in your website or products, retargeting allows you to stay top-of-mind and re-engage potential customers who may have left without making a purchase or taking the desired action.
This form of personalised advertising is highly effective in nurturing leads and driving conversions. With retargeting, you can strategically position relevant ads in front of your target audience across various platforms and websites they visit, reminding them of their initial interest and enticing them to return.
By leveraging the power of retargeting ad services, you can maximise the value of your website traffic, increase brand awareness, and ultimately boost your overall marketing ROI.
Google’s Display Network
The Google Display Network offers an excellent opportunity to target individuals as they browse the web, allowing our team to strategically plan and segment your desired audience. By placing ads in front of these users at the right time and in the right places, we increase the likelihood of engagement and conversion.
The Display Network, also known as GDN, is particularly effective for promoting offerings and building brand recognition. For instance, if you have a special promotion for your Online Casino, such as free bets or a 50% discount on select brands in your online store, the Display Network can be utilised to effectively communicate these offers to your target audience.
It’s also a valuable tool for introducing new products or services, and at Stack Digital, we can help you create an audience based on user behaviour to maximise your campaign’s impact.
Whether you operate a plug-and-play online retail store or a large online casino, the Display Network is an excellent way to attract new visitors to your brand and convert them into customers.
Why you should consider Google Display Network?
There are several compelling reasons to consider leveraging the Google Display Network as part of your advertising strategy.
Firstly, the Display Network provides a vast reach, allowing you to showcase your ads to a wide audience across millions of websites, apps, and video platforms. This extensive reach enables you to increase brand visibility and capture the attention of potential customers at various touchpoints during their online journey.
Secondly, the Display Network offers precise targeting options, allowing you to define your audience based on demographics, interests, behaviours, and more. This targeting precision ensures that your ads are shown to the most relevant audience, increasing the chances of engagement and conversion.
Additionally, the Display Network supports a range of ad formats, including text, image, video, and interactive ads, providing flexibility in presenting your brand message.
Finally, with detailed performance metrics and robust reporting tools, you can track the effectiveness of your Display Network campaigns, gain valuable insights, and optimise your strategies for better results.
Consider leveraging the Google Display Network to expand your brand’s reach, engage your target audience, and drive meaningful business outcomes.
As an AdWords remarketing agency, our remarketing services specialise in Google remarketing, including RLSAs (Remarketing Lists for Search Ads).
RLSAs allow us to effectively target and serve Google search ads to users who have previously engaged with your brand. By creating a group of search ads specifically for RLSA audiences, we ensure that these ads are triggered only when users actively search for keywords you are bidding on.
Our ppc remarketing agency understands the value of remarketing lists, particularly in scenarios where users have recently visited your website, added items to their shopping basket, but ultimately abandoned their purchase.
Leveraging RLSAs, our team delivers customised ads with personalised messages tailored to each customer’s past search behaviour. We employ strategies such as offering special promotions or discounted offers to entice them back, increasing the likelihood of them returning to your website and completing their purchase.
Partnering with our remarketing agency provides you with the expertise and experience in Google Ads remarketing. We excel in utilising remarketing techniques to reconnect with your audience, increase brand visibility, and drive higher conversions.
By leveraging the power of remarketing, we help you optimise your advertising efforts and maximise the value of each customer interaction.
Stack also use Video Remarketing to target your audience with creative advertising methods when they have previously visited your YouTube channel. This can be linked to your Google Ads account in order to align with your remarketing strategy/lists, so that the video ads are suitably tailored to your prospective customers.
Our core focus is to understand your customers and the role search plays in their journey to conversion. By understanding this, we can cut through to the most valuable traffic and minimise waste, whilst focusing on conversion.