Betgoodwin

Objective: To create more Top 3 organic search visibility and new player traffic to the main Betgoodwin website so that they can encourage more sign-up offers and daily players.

Our Strategy:

We implemented a comprehensive SEO strategy, including:

• Technical Site Audit using a mix of SEMrush, Sitebulb, and Search Console to establish indexation issues and crawled not indexed pages.
• Content Plan and Creation for all of the betting category pages including Premier League Football, Rugby, Horse Racing and many more, plus blog and landers.
• Keyword research & metadata optimisation to hone in on the search queries that have a) player intent 2) aren’t too competitive that they won’t rank.
• Off-page SEO focusing on both 3rd party websites and iGaming blogs, plus mainstream betting media.

Key Achievements:

Fast Growth in the UK Marketplace

We achieved major improvements in keyword rankings in the UK.

• Global Rankings:
  • Top 3 positions: Increased 104% (45 to 92)
  • Positions 4-10: Increased 2225% (8 to 186)
  • Positions 11-20: Increased 2245% (11 to 258)

Organic Traffic and Engagement Growth

Organic search traffic has increased by over 110% YOY.

Summary:

“Stack digital have been managing the Betgoodwin campaign since 2023 and we have been very happy with the results. They have delivered clear results to the mandate they were set. We have a very good working relationship with the team at Stack and would highly recommend their SEO services.” Paul Colley – Operations Director @ Betgoodwin