Lighthub Direct

LightHub Direct SEO Performance Summary Over 9 months

LightHub Direct is a well-established commercial and industrial lighting retailer in the UK, known for its high-quality products and trusted reputation. Despite its strong market presence, the brand needed to increase its search visibility to compete for high-traffic industry keywords and attract more organic traffic.

Objective

• Boost organic search visibility in the UK market.
• Improve keyword rankings for competitive, high-volume terms.
• Strengthen authority in the commercial lighting industry through content and backlinks.

Keyword Growth Over 9 Months	1
Top 3 Positions: +160% (105 to 273) Positions 4-10: +73% (272 to 471) Positions 11-20: +79% (358 to 641)

Notable Achievements

We successfully achieved top 3 rankings for many high-volume, competitive keywords. These include:

• Emergency Lighting
• Emergency Lights
• Bulkhead Lighting
• Bulkhead Lights
• Garage Lighting

SEO Strategy & Implementation

1. Metadata Optimisation

• Optimised title tags, meta descriptions, and header tags for target keywords.
• Improved click-through rate (CTR) by making metadata more engaging and relevant.

2. Content & Internal Linking Strategy

• Conducted in-depth keyword research to align content with search intent.
• Created optimised category & product page content to enhance relevance.
• Implemented strategic internal linking to improve user experience and distribute link equity.

3. High-Quality Blog Content

We developed a series of industry-specific, informative blog posts targeting long-tail keywords and user queries. These included the following blog posts:

• A Guide to BS 5266 Emergency Lighting Regulations
• IP Ratings Explained
• LED Energy Ratings Explained
• Our Guide to UK Safety Lights & Regulations for Commercial Premises
• What is the Difference Between Maintained and Non-Maintained Emergency Lighting?

These blog posts helped:

• Establish LightHub Direct as an industry authority.
• Capture informational search queries leading to increased organic traffic.
• Improve user engagement and reduce bounce rates.

4. High-Authority Backlink Acquisition

Secured high DA backlinks from industry-related websites, improving domain trust and authority.

its search engine visibility and rankings for key industry-related terms to drive more organic traffic and conversions.