Vintage Folk

The Brief:

Vintage Folk are a leading Vintage and Retro Clothing Store operating out of Manchester, United Kingdom.

Their Co-Founder, Jen, contacted Stack in August 2023 because they wanted to further grow their online presence in the UK marketplace and compete against the likes of: Glass Onion, Rokit, Thrifted.com and Vintage Club.

Our brief was to position Vintage Folk right in among these competitors and preferably above them, in order to drive more commercially focused website traffic and ultimately profitable online sales.

What Our Team Did:

Our team created engaging and persuasive content for a range of webpages including the site homepage, new-in, product category pages, subcategory pages and brand specific pages.

We also produced consistent blog content, utilising keyword research data to discover the most searched-for questions that Vintage Folk’s customers were asking online, and incorporating them into our overall search engine optimisation strategy.

Then we got underway with an aggressive Link Outreach campaign, earning a number of high quality backlinks each month into the Vintage Folk homepage and category pages.

The Result:

Organic revenue up over 140%.

Keyword Performance Uplift:

• Top 3 Positions: Increased from 19 to 620 (+3,158% growth)
• Positions 4-10: Grew from 563 to 3,883 (+589% growth)
• Positions 11-20: Expanded from 1,649 to 6,584 (+299% growth)

Content Created:

• 50+ blog posts created, approved, and implemented
• Over 100 pieces of content produced for category and subcategory pages, enhancing site structure and SEO

Keyword Research and Metadata Creation:

• Extensive keyword research conducted throughout the partnership, ensuring the targeting of the most relevant and high-value search terms (tracking over 700 on a daily basis!)
• Optimised metadata (title tags, meta descriptions, H tags, alt tags) created and implemented across all key pages, driving improved search engine visibility

Backlink Strategy:

• Secured 200+ high-quality backlinks pointing to various pages, with relevant anchor text to improve SEO authority