Tru Clothing

TruClothing SEO Performance Summary – 24 Months

Objective: Enhance TruClothing’s UK search visibility, drive organic traffic, and increase sales by optimising on-page SEO, improving technical performance, and expanding backlink authority.

Strategy:

We implemented a tailored SEO approach, focusing on:

• Keyword Research & Metadata – Identified high-value search terms and optimised meta titles, descriptions, and headers across main and subcategory pages.
• Content Development & Optimisation – Created targeted blog posts and landing page content, including strategic internal linking for better navigation and indexability.
• Site Structure Enhancements – Introduced new subcategories to target additional keyword variations and improve user experience.
• Technical SEO Improvements – Conducted site audits to address speed, mobile responsiveness, crawlability, and structured data issues.
• Link Building & Off-Page SEO – Secured high-quality backlinks each month to improve domain authority and rankings.

Key Achievements:

1. Keyword Growth

TruClothing saw significant improvement in keyword rankings:

• Top 3 Positions: +681% (124 to 969)
• Positions 4-10: +384% (743 to 3,602)
• Positions 11-20: +161% (1,821 to 4,760)

Notable Keywords in Top 3:

• New Rock – 74,000 searches/month
• Herringbone Suit/Suits – 1,300 searches/month
• 1920s Suit/Suits – 1,900 searches/month
• Peaky Blinders Clothes – 2,400 searches/month
• Peaky Blinders Hats – 6,600 searches/month
• Peaky Blinders Suits – 1,900 searches/month
• House of Cavani Suits – 1,000 searches/month

2. Organic Traffic & Engagement Growth

• Organic Traffic: Increased 32% YoY, reflecting enhanced search visibility.
• Key Events (Conversions, Add-to-Cart Actions, etc.): Increased 44%, showcasing improved user engagement and buying intent.

Summary:

Our SEO strategy effectively strengthened TruClothing’s search rankings, boosted organic traffic, and enhanced audience engagement. By continuously refining content, metadata, site structure, and backlink acquisition, TruClothing is positioned for sustained long-term growth in the competitive men’s formalwear market.