Unicorn Trails

Objective: Maintain strong visibility in the UK, improve search presence in the UK and US, and drive further organic traffic growth.

Our Strategy:

We implemented a comprehensive SEO strategy, including:

• Keyword research & metadata optimisation to target high-value search terms
• Content creation & optimisation, including blog posts and landing pages
• Technical SEO improvements through site audits and recommendations
• Off-page SEO with a focus on high-quality backlinks

Key Achievements:

Significant Keyword Growth in the UK & US

We achieved major improvements in keyword rankings across all key markets:

• Global Rankings:
  • Top 3 positions: Increased 83% (93 to 170)
  • Positions 4-10: Increased 56% (381 to 594)
  • Positions 11-20: Increased 39% (590 to 820)
• US Market Expansion:
  • Top 3 positions: Up 382% (11 to 53)
  • Positions 4-10: Up 86% (98 to 182)
  • Positions 11-20: Up 50% (176 to 264)
• UK Market Growth:
  • Top 3 positions: Up 67% (42 to 70)
  • Positions 4-10: Up 83% (71 to 130)
  • Positions 11-20: Up 22% (110 to 134)

Organic Traffic and Engagement Growth

Organic traffic increased by 88% year on year, reflecting stronger search visibility and audience reach.
Event counts rose by 101%, indicating higher engagement and conversions.

Summary:

Over the past 14 months, we have successfully strengthened Unicorn Trails’ search presence in the highly competitive travel market, delivering impressive results in both the UK and US. By maintaining strong visibility in the UK and expanding rankings in the US, we’ve helped to position the brand as a key player in the equestrian travel niche. This increase in keyword rankings has directly translated into higher organic traffic, improved engagement metrics, and ultimately, greater visibility for Unicorn Trails in its target markets.