Faqs

Although we are a relatively new Search Marketing Agency our team members all hail from an SEO or PPC background, and we have been offering our services since 2019.

This is a very common question, and 95% of our clients have an in-house marketing team, SEO Manager / PPC Team members etc.

What we often find is, SEO and Paid Search Campaigns can be very labour intensive to achieve success, especially when it comes to activities like Content Creation or Link Building. More often than not, our clients like us to take on some of this heavy-lifting to free up business resource.

In addition, Digital Marketing staff usually have quite broad experience and rarely specialise in one or two areas.

Our team has specialist knowledge of SEO, PPC, Content Creation/Strategy, Social Ads, Google Analytics and much more. In a nutshell, we can offer a service over and above what can realistically be delivered in house.

An SEO Specialist is expected to have a comprehensive understanding of the following salient areas:

• Technical SEO
• On-page SEO
• Off-page SEO
• Content optimisation
• Keyword Research
• Link Building
• Google Analytics
• Google Search Console / Webmaster Tools

Effective SEO tools can help boost your productivity and help monitor the performance of your online marketing. Industry-standard tools include:

• SEM Rush
• Moz
• Ubersuggest
• Opteo
• Screaming Frog
• Swydo
• Google Analytics
• Google Keyword Planner

To use this tool you will need a Google Adwords account. From there, you can use the Google Keyword Tool to search for keywords related to your industry based on competition, search volume and CPC.

Grey hat SEO is an online marketing practice that is riskier than white hat SEO but is unlikely to land you with a Google penalty. It’s often categorised as ‘gray hat’ because of the uncertainty surrounding the practices involved.

• Click ‘Sign up’ to a Google Adwords account
• Enter your name, email address and date of birth
• Personalise your profile

Positive Google reviews give your business credibility and build trust with potential customers. Follow these steps:

• Click on the “Write A Review” button
• When you see the Google review box pop up, copy the URL in the address bar
• Shorten the URL and send it to loyal customers asking them for a review

Successful SEO content features many components that help increase visibility in the organic search results. This process includes optimising content with high-converting keywords and sculpting out a page in line with Google’s best practices.

Making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more.

If you have a website, blog or online community, SEO can help your business establish an online presence in the organic search results. Search engine optimisation is essential as it builds trust with customers, drives traffic to your site and aids conversions.