LOCAL SEO

Take control of your local SEO

Local SEO is the art of how to rank a website locally, e.g. if you search for “Best Coffee” in Newcastle,  you will be presented with very different results than if you were down in Manchester for the day.

Google highly personalises your search engine results based on factors like your geographical location.

This is because Google’s local algorithm knows that you are conducting a local search based on the keywords you are using, among other factors.

Stack manages your local search listings so that you will perform better in the local search results and your prospective customers will find the exact information that they need.

Why choose local search?

For many businesses who’s customers are local, its extremely important for them to get picked-up by Google’s ‘local pack’ or in the local search results. This allows potential customers who are searching for your services at a local level, to quickly discover your offering.

NAP (Name, Address, Phone Number)

One of the crucial areas of local SEO is making sure your data is consistent across all major directories, e.g. Yell, Google My Business, Bing Places and 100’s more.

So many online businesses have the incorrect business address or telephone number associated with a particular location, and this can turn your customers away without you even realising.

Some of the more common NAP errors for Local SEO include:

  • Inconsistent business address details – Perhaps the wrong local address is being returned or your registered company address is different to that of the local business address.
  • Different phone numbers across various directories
  • Listing Duplication – you may add a new entry and you end up with two NAP entries for one directory, one correct, one incorrect

These NAP errors can create customer experience issues because of brand inconsistencies, which can in turn lead to lost sales.

Your Google My Business Listing

Google My Business was launched by Google in order to facilitate a business owner’s overall presence online.

When its used properly, it can be a great tool to help local businesses with their local SEO strategy when they are looking at developing their local reach.

Google My Business (GMB), gives business owners the opportunity to sell their wares at a local level, by utilising things like:

  • Local Business Address
  • Trading House
  • Operational Category
  • Google Reviews
  • Google Maps

and a whole bunch more.

The great thing about Google My Business (GMB) is that its free, so you can simply claim your listing and input your details.

Be clear. Be crawlable.

You need your information to be easy to read — both for customers and for intelligent systems. Online directories, locators, and local Pages are built according to industry standards and best practices. We tag every field, from categories, to hours, to events, ensuring search engines understand all your information, so it shows up in search and powers the rich experiences provided by intelligent services.

Earn Authority & Trust

We’ll work with you to improve your site’s content, structure and earn the authority and trust needed to boost your rankings and increase traffic.

GET IN TOUCH:

For a no obligation quote on your digital campaign, feel free to call us today on 01642 425 585 or simply drop us a quick message using the form below:

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